90% of organisations using AI are deployers integrating third-party models — OpenAI, Anthropic, Azure AI, or AI SaaS tools. Understand your obligations: what the provider must give you, what you must do, and when you become a provider yourself.

The Reality of Third-Party AI: Most Organisations Are Deployers

The majority of European organisations using AI are neither OpenAI, nor Mistral, nor a research laboratory. They integrate existing models — via an API, a SaaS platform, an Azure AI component, or a business tool plugin. Salesforce Einstein, Copilot for Microsoft 365, an HR chatbot powered by a large language model, a credit scoring solution purchased from a specialist vendor: in all these cases, you are a deployer of an AI system built by someone else.

This position is occupied by the vast majority of organisations affected by the EU AI Act. It carries precise obligations — different from those of the provider, but non-negligible. It can also evolve: if you modify the system or resell it, your legal status changes.

Understanding your position in the AI value chain is the first step in any compliance effort.


Your Obligations as a Deployer

Deployer obligations differ depending on the risk level of the AI system you are using.

For High-Risk AI Systems (Annex III)

If you deploy a third-party AI system that qualifies as high-risk (creditworthiness assessment, biometric identification, recruitment screening, critical infrastructure management, etc.), your obligations under Art. 26 are:

1. Follow the instructions for use Use the system only for its intended purpose and in accordance with the instructions the provider is required to supply. Using a high-risk AI system outside its validated scope is a compliance failure even if you are only a deployer.

2. Assign human oversight Designate a natural person with the competence, authority, and resources to perform meaningful human oversight over the AI system's outputs. This person must be able to understand what the system is doing, detect anomalies, and override or halt the system when necessary.

3. Ensure input data quality Ensure that data you feed into the system is relevant, sufficiently representative, and appropriate for the intended purpose in your specific deployment context. A system validated on one population may perform differently on yours — that is your risk to manage.

4. Monitor operation and detect anomalies Actively monitor the system's operation for anomalies, unexpected outputs, or performance degradation. This is not the provider's responsibility in deployment — it is yours.

5. Retain logs Activate and retain the automated logs produced by the system for the period required by the Act (and any sectoral regulation that may apply). Do not turn off logging to save storage costs.

6. Report serious incidents If you become aware of a serious incident or malfunction — one that caused or could cause death, serious harm, fundamental rights violations, or significant property damage — notify the provider without undue delay. In some cases (particularly where the deployment involves public-facing services or law enforcement adjacent activities), direct reporting to the national market surveillance authority may also be required.

7. Fundamental rights impact assessment (public bodies) If you are a public body, or a private entity deploying AI systems in areas likely to affect fundamental rights (healthcare, social services, education, law enforcement), you must conduct a Fundamental Rights Impact Assessment before deployment (Art. 27).

For Transparency-Only AI Systems (Art. 50)

If you deploy a chatbot, AI-generated content system, or emotion recognition tool that is not high-risk but falls under Art. 50 transparency obligations, you must:

These obligations apply even when using a third-party API or SaaS tool. The provider is responsible for building in the technical capability; you are responsible for activating it and ensuring the disclosure actually reaches users.

For Minimal-Risk AI Systems

No specific legal obligations under the AI Act. Voluntary codes of conduct apply. Good governance practice still recommends basic documentation of AI systems in use and periodic review of their performance.


What to Demand from Your Third-Party AI Provider

Your ability to fulfil deployer obligations depends directly on what the provider gives you. The EU AI Act requires providers of high-risk AI systems to supply specific information — and GPAI model providers have parallel documentation obligations. Use this checklist when procuring third-party AI:

For Any AI System

Specifically for High-Risk Systems

For GPAI Models (APIs and Foundation Model Access)


When You Become a Provider

The EU AI Act's Art. 25 is crucial for third-party AI users: it defines when a deployer transitions into a provider and assumes all provider obligations.

You become a provider when you:

1. Substantially Modify a High-Risk AI System

If you take a high-risk AI system and make substantial changes that go beyond what the provider intended — changing the model, retraining on your data, altering core logic — you are now a provider of a new or substantially modified system. All provider obligations apply: conformity assessment, technical documentation, CE marking, EU database registration.

Key question: Is your customisation "use within the intended parameters" or "development of a new capability"? Fine-tuning a model on your domain data may or may not be substantial modification depending on the degree of change and whether it affects the risk profile.

2. Change the Intended Purpose to High-Risk

If you take a system not classified as high-risk and deploy it for a high-risk use case — using a general text classifier to make employment decisions, for example — you have changed the intended purpose in a way that triggers high-risk classification. You become the provider of a high-risk AI system and must comply with all provider obligations for that deployment.

3. Place the System on the Market Under Your Own Name

If you purchase or license an AI system and resell it or offer it to others as your own product (white-labelling), you place it on the market under your own name and become the provider. This is common in the SaaS sector: integrating a third-party model into your own product offering makes you the provider for that product.

4. Make Major Changes to a GPAI Model

If you take a GPAI model and make major modifications to its capabilities or use case — beyond fine-tuning within the provider's intended parameters — you may become a provider of a new GPAI model with your own Chapter V obligations.


Contractual Protections for Deployers

Because your compliance depends on what the provider gives you, your contracts with third-party AI vendors are a critical compliance tool. Key clauses to include:

Information Rights

Incident Management

Audit Rights

Update Obligations

Liability Allocation


The Vendor AI Market: What to Watch

The market for AI tools and services is evolving rapidly, and the EU AI Act compliance posture of vendors varies significantly:

Procurement teams should add AI Act compliance screening to vendor due diligence — asking vendors to attest to their compliance status, provide conformity documentation for high-risk systems, and commit to ongoing information-sharing as the regulatory landscape develops.

Official AI Act Compliance Deadline Calendar

Updated · Sources: Regulation (EU) 2024/1689 and the 2026 Digital Omnibus on AI.

Obligation Applies to Original date New date Status Countdown Legal basis
Prohibited Practices (Art. 5) All providers and deployers active AI Act Art. 5
GPAI Rules (Chapter 5) GPAI model providers active AI Act Art. 51-56
High-risk AI — Annex III (standalone) Providers of standalone Annex III systems deferred AI Omnibus 2026 Art. 6(2)
High-risk AI — Annex I (embedded) AI embedded in Annex I regulated products deferred AI Omnibus 2026 Art. 6(1)
AI-Generated Content Marking Providers of generative GPAI systems active AI Act Art. 50(2)
Regulatory Sandboxes National competent authorities active AI Act Art. 57

Download JSON · CC BY 4.0

Frequently Asked Questions

Yes, as deployers. The API provider (OpenAI, Anthropic) is the provider of the GPAI model and carries the GPAI obligations. If you build an application on their API and make it available to users, you become the provider of that application (an AI system). You have deployer obligations toward the underlying GPAI model, and provider obligations for your own AI system.

For high-risk AI systems: the vendor (as provider) must supply instructions for use (Art. 13), and a summary of the conformity assessment or the declaration of conformity. For GPAI models: providers must supply technical documentation and information necessary for downstream compliance. Request contractually: system description, known limitations, bias testing results, performance metrics, and incident reporting procedures.

Contractually, you can allocate responsibility between parties — but regulatory liability cannot be contracted away. If you deploy a high-risk AI system, you have deployer obligations regardless of your agreement. Use contracts to ensure the provider gives you what you need to fulfil your obligations, not to escape them.

The EU AI Act applies to AI systems placed on the European market regardless of where the provider is established. Non-EU providers must designate an authorised representative in the EU (Art. 22) who has the same legal obligations as an EU-established provider. Verify that the vendor has an authorised representative before deploying their AI system.

Stay ahead of AI Act changes

Get compliance alerts when deadlines or obligations change.

No spam. One-click unsubscribe.